OUR GUEST EDITORS:
Neal E. Cutler and Sandra Timmermann
INTRODUCTION:
Evolution of the Link Between Business and Aging
By Helen Dennis
The Changing Psychology of the Older Consumer: The Myth of Aging Boomers’ Differences from Their Parents
By David B. Wolfe
Media Connections, Marketing, and Managing Obstacles in Reaching the Older Consumer
By John Migliaccio
The Coming of the Baby Boomers: Implications for the Pharmaceutical Industry
By A. Douglas Bender
A Wake-Up Call for the Financial Services Industry: Re-inventing Financial Aging
By Donald Ray Haas
Not Your Father’s Auto Industry? Aging, the Automobile, and the Drive for Product Innovation
By
Joseph F. Coughlin
Entrepreneurship and Venture Capital: By and for People in Mid- and Later Life
By
Mary Furlong
Moving Services Come of Age: Managing a Change of Residence for Older People
By Margit Novack
Daily Money Managers Help Elders with Financial Chores
By Katherine L. DeWitt
Nonmedical Senior Care: A Need for Today, Tomorrow, and Beyond
By Paul Hogan
